Key facts about LendDirect
- Loan type
- Line of credit
- Rate / cost disclosure
- Up to 34.99% annual interest
- Maximum loan amount
- $15,000
- Typical loan term
- Open-ended line of credit
- Funding speed (lender’s statement)
- e-Transfer shortly after approval (reported)
- Credit-check policy
- Yes — a credit check is part of the application
- How to apply
- Online
- Service type
- Online
- Provinces served
- Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Saskatchewan
- Head office / service area
- Online; sister company of Cash Money
Is LendDirect licensed?
LendDirect does not offer payday loans, so it does not need a payday-lender licence. Its loans fall under the federal 35% APR limit, and some provinces (including British Columbia, Alberta, Manitoba and Quebec) require a separate high-cost credit licence or permit. Ask the lender for its licence in your province.
Registries change daily. Confirm the licence yourself before you borrow.
What stands out
- Borrow, repay and re-borrow without reapplying
- Interest only on the amount drawn
- Fast e-Transfer access
What to watch
- High interest rate
- No end date makes long-term debt easy
- Not available in PEI or Quebec
Who is LendDirect?
LendDirect is owned by the same company as Cash Money and sells one thing: an unsecured line of credit. Once approved you draw what you need, repay on a schedule and can borrow again up to your limit. It serves eight provinces.
Who is LendDirect suited to?
More flexible than a payday loan and far cheaper per day, but an open line at close to 35% can linger for years if you pay only the minimum. Set your own payoff date.
What if a payment fails?
Missed payments can bring NSF fees and are reported to credit bureaus.
Sources
Editorial review completed November 14, 2026. Ratings are our opinion, not customer reviews — see the Editorial Policy.